MARKETING 2.0 CONFERENCE
  Du lundi 22 mars 2010 au mardi 23 mars 2010

The M2C is aimed at all people who think that today's marketing is in need of a change! We bringing the world's best experts together to discuss the future of marketing, (social)media, and advertising

PARIS - ile de france

TIME 2010 PROGRAM: DAY 1 – MONDAY, MARCH 22
8:30 NETWORKING BREAKFAST & REGISTRATION
09:00 WELCOME

* MAKING THE MOST OF TURBULENT TIMES: MOBILE INTERNET, REAL–TIME AND SOCIAL MEDIA – FINDING NEW OPPORTUNITIES IN A CHANGING INDUSTRY

Nils Andres, Brand Science Institute – Emmanuel Vivier, Vanksen
09:30 MAKE THE SOCIAL MEDIA STRATEGY INTEGRAL TO YOUR BUSINESS IN A WAY THAT FITS WITH YOUR BRAND, YOUR CUSTOMERS, AND YOUR OVER ALL COMPANY ETHOS

* KEYNOTE – BRANDING 2.0 – SOCIALIZING THE HERITAGE OF A GLOBAL BRAND

Hubert Frach, Lufthansa

* INTIMACY AND SCALABILITY: USING SOCIAL MEDIA TO MANAGE YOUR BRAND

Manish Metha, Dell

* BUILDING A NEW BRAND USING SOCIAL MEDIA AND USER-GENERATED-CONTENT – THE JONES SODA WAY OF MARKETING

Angel Djambazov, Jones Soda
10:30 LEVERAGING SOCIAL MEDIA AND NETWORKS FOR EFFECTIVE MARKETING STRATEGIES

* WHY KEN AND BARBIE LOVE SOCIAL MEDIA – MATTELS BRAND ENGAGEMENTS ON SOCIAL NETWORKS

Christian Schultz, Mattel

* SOCIAL NETWORKING AND SOCIAL GAMING: HOW THE EA BUSINESS GROWS VIRALLY AND HOW REVENUES DERIVE FROM VIRTUAL CURRENCY

Elena Alvardo-Peters, Electronic Arts

* WAL-MART & SOCIAL-NETWORKING: WHAT WAL-MART LEARNED FROM THE ELEVENMOMS PROJECT AND THEIR CURRENT SOCIAL SHOPPING APPROACH

John Andrews, WalMart

* SOCIAL NETWORKING IN THE TECHNOLOGY HARDWARE SPACE – HOW TO FOSTER COMMUNITY DEVELOPMENT

Angela Losasso, Hewlett-Packard
12:00 BRANDS – HOW MANY FRIENDS CAN YOU HAVE?

* KEYNOTE – WHAT SOCIAL MEDIA STRATEGIES WORK BEST ON FACEBOOK?

Randi Zuckerberg, Facebook
12:30 NETWORKING LUNCH
13:30 BRIDGING THE GAP: TAKING YOUR ONLINE COMMUNITY TO THE STREETS – HOW MARKETERS USE ONLINE INFLUENCERS TO BOOST BRANDING AND SALES EFFORTS OFFLINE

* KEYNOTE – PERSPECTIVE ON INNOVATIVE WORD-OF-MOUTH ADVERTISING – P&G LEARNING'S AND FUTURE OUTLOOK FOR BRAND MARKETERS

Steve Knox, Tremor (Procter & Gamble)

* AUGMENTED REALITY, GEO LOCATION AS DRIVERS FOR WORD-OF-MOUTH – HOW COCA-COLA GOT INTO SOCIAL MEDIA

Michael Donnelly, Coca-Cola

* BEYOND THE PC: BRANDING IN A WIRELESS WORLD

Pauline Ores, IBM

* HOW CAN WE ASSESS THE REAL VALUE OF WORD-OF-MOUTH FOR BRANDS AND MARKETING?

Barak Libai, Tel Aviv University
14:30 BUILDING BRAND LOYALTY VIA SOCIAL MEDIA MARKETING

* LOYALTY 2.0 – POINTS? ENGAGE, INVOLVE, AND SOCIALIZE!

Torsten Wingenter, Lufthansa

* BUILDING BRAND ADVOCACY AND BRAND LOYALTY WITH SOCIAL MEDIA – LEARNINGS FROM THE PACKAGED GOODS INDUSTRY AND GENERAL MILLS

S'inscrire:


<a href='http://fr.amiando.com/e/eiracu'><img border='0' height="110" alt="Inscription Conference Marketing 2.0" width="249" src="http://www.dataevent.com/img/pub/amiando/M2C2010.png"></a>

David Witt, General Mills

* LOYALTY ON THE SOCIAL WEB – HOW TO POWER CUSTOMER LOYALTY LOCALLY AND GLOBALLY

Michael Brito, Intel

* NUTS ABOUT SOCIAL MEDIA – SOUTHWEST AIRLINE'S APPROACH TO BRAND LOYALTY IN PRICE SENSITIVE MARKETS

Paula Berg, Southwest Airlines
15:30 HOW CAN SOCIAL MEDIA HELP YOUR BRAND STRATEGY WHEN THINGS GO WRONG?

* SOCIAL MEDIA IN CRISIS MANAGEMENT – LEARNINGS FROM GENERAL MOTORS

Christopher Barger, General Motors
16:15 HOW USEFUL IS SOCIAL MEDIA REALLY?

* AN AD-HOC PANEL WITH CONSUMERS FROM THE STREET OF PARIS TESTING SOME BRANDS SOCIAL MEDIA INITIATIVE

Real Consumers
16:30 NETWORKING COFFEE
16:45 HOW TO TURN PUBLIC OPINION SOURCED THROUGH THE REAL-TIME WEB AND SOCIAL MEDIA INTO TANGIBLE INSIGHT AND INNOVATION?

* OPEN INNOVATION AND WHAT IT MEANS TO YOU – LEARN ABOUT CROWDSOURCING AND HOW TO EFFECTIVELY LEVERAGE IT AS A MARKETER

Bonnie Kiesling, Innocentive (Eli-Lilly Spin-off)

* SOCIAL ANALYSIS – REAL-TIME INSIGHTS FOR YOUR BRAND TO CONNECT YOU WITH YOUR CUSTOMERS

Bonin Bough, Pepsico

* GOOGLE INSIGHTS: ADVANCED INFORMATION ON TRENDS AND SEARCH FOR THE SOCIAL NETWORKING CONSUMER

John Ploumitsakos, Google


TIME 2010 PROGRAM: DAY 2 – MONDAY, MARCH 23
9:00 ADVERTISING IN THE SOCIAL MEDIA ERA

* KEYNOTE – WHAT MAKES ADVERTISING TODAY? BRAND IMPRESSIONS vs. BRAND INTERACTIONS – WHAT HAS TO BE LEARNED FROM SOCIAL MEDIA CAMPAIGNS?

Steve Hayden, Ogilvy
9:30 HOW TO MAKE THE RIGHT INVESTMENT DECISIONS FOR YOUR BRAND IN A DYNAMIC MEDIA LANDSCAPE

* SOCIAL MEDIA STRATEGY PLANS – BUDGET ALLOCATION MODELS IN A 2.0 WORLD

Sumaya Kazi, Sun Microsystems

* SUCCESS WITH SOCIAL MEDIA PLANNING: HOW TO LAUNCH AND MEASURE PROJECTS WITH FACEBOOK, TWITTER, IPHONE AND OTHER

Oke Müller, TBWA/ChiatDay
10:30 REINVENTING MEDIA IN THE DIGITAL AGE – SOCIAL MEDIA TV IS WHAT IT IS!

* KEYNOTE – HEY BRANDS, WHERE IS THE MONEY? USER-GENERATED CONTENT AS TODAY'S PRODUCT PLACEMENTS

Karin Timpone, Disney

* WHERE WILL THE MONEY FLOW (AND NOT) IN THE COMING YEARS? ONLINE VIDEO: NOW THAT EVERYONE'S WATCHING, WHAT'S NEXT?

Kevin Yen , YouTube

* WHAT MTV HAS LEARNED FROM THE BACKCHANNEL PROGRAM AND SOCIAL TV STRATEGIES

Julie Sun, MTV
11:30 REINVENTING PRINT – THE TABLET, THE APPS, THE NEW WAY TO GENERATE INVOLEMENT AND REVENUE

* BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS

Joshua Benton, Nieman Lab @ Harvard University

* HOW THE PRINT INDUSTRY HAS TO REINVENT ITSELF TO GENERATE VALUE FOR BRANDS AND READE
Kevin Anderson, The Guardian – Bruce Rogers, Forbes

12:30 NETWORKING LUNCH

13:30 MOBILE WEB OR WEB 3.0 AND ITS CONSEQUENCES FOR BRAND MARKETERS

* MOBILE ENTERTAINMENT: BETTING ON THE THIRD SCREEN – APPS AS THE NEW MEDIA CURRENCY
Sanj Matharu, Vodafone

* BRANDED APPS FOR THE MOBILE WEB – WHAT BRANDS HAVE TO LEARN WHEN BUILDING AND DISTRIBUTING APPS
Masauki Akamatsu, Int. Academy of Arts and Sciences, Japan

14:30 SUCCESSFULLY TIE IN TRADITIONAL SOCIAL MEDIA TECHNIQUES WITHIN YOUR EXISTING MULTI-CHANNEL MARKETING STRATEGY

* HOW SOCIAL MEDIA AND BRAND TOUCHPOINT MANAGEMENT WORKS FOR THE B2B INDUSTRY
Kevin Espinosa, Caterpillar

* BLOGGERS ARE THE NEW INFLUENCERS: HOW DO YOU FIND THEM AND ASSESS THEIR BUSINESS MODEL
Margot Heiligmann, SAP

* HOW COMPANIES CAN INTEGRATE THEIR CUSTOMERS INTO THEIR MULTI–CHANNEL STRATEGIES
Alex Hunter, Virgin Airlines

15:45 NETWORKING COFFEE
16:15 SOCIAL MEDIA AND PR: UNDERSTANDING THE FUTURE PERSPECTIVES OF THE MEDIA MIX

* REDEFINING THE ROLE OF PR IN THE SOCIAL MEDIA – MANAGING CONVERSATION ECOSYSTEMS FOR BRANDS
Guillaume Du Gardier, Ferrero

* WHAT IS THE PERFECT MEDIA MIX FOR BRANDS? LEARNINGS FROM THE SOCIAL MEDIA AND TRADITIONAL MEDIA MIX
Matthias Lüfkens, World Economic Forum

17:15 INVALUABLE BUT INTANGIBLE – HOW BRANDS LEVERAGED ROI MODELING TO CUSTOMER INTERACTION AND SALES

* ROI 2.0: MOVING FROM REAR VIEW MIRROR TO CRYSTAL BALL
Nils Andres, Brand Science Institute

18:00 CLOSING REMARKS